How GRAB is giving UBER a run for its money in southeast Asia

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NOT LONG AFTER Uber’s pugnacious founders first tested their app among San Franciscans, a pair of Harvard Business School classmates from Malaysia seized upon a similar idea: They wanted to build Uber, but for Asia. In 2012, they launched a ride-sharing service with 40 drivers in Kuala Lumpur. Eventually, they settled on the name Grab.